Influencer CPM rates in 2026: what brands pay per 1,000 views

What influencer CPM means

CPM stands for cost per mille, or cost per 1,000. In influencer marketing it is what you pay for every 1,000 views of a sponsored post. It turns a flat fee into one number you can compare across creators, platforms and your own ads.

Some guides, like Influencer Marketing Hub, divide by impressions instead. The number you can check on any TikTok, Reel or Short is its view count, so this guide uses views. Ask which one a quote is based on.

Influencer CPM rates in 2026, by platform

There is no official average. Each range below was published by a company from its own experience or estimates, and they do not agree. Read them as rough bands, not price lists.

Ranges as each source published them, read on October 5, 2026. Modash says its ranges reflect mostly US and UK deals. Across all influencer campaigns, Influencer Marketing Hub gives $2 to $10 as the most common range.

The same platform can differ by more than double: TikTok is $3 to $10 at one source and $7 to $25 at another. Aspire, which surveyed nearly 1,200 creators on their rates, chose not to publish a CPM table at all (read on October 5, 2026). Its reason: CPMs move with platform, format, season and creator mix, so a fixed table goes stale fast. Use these bands to spot a quote that is far out of line, not to set your budget.

How to calculate CPM for an influencer post

You need two numbers: what you paid, and the views the post got. Put every cost into the first one: the creator's fee, free product and shipping, and any agency margin.

Example math, not a forecast. Aspire's survey puts the median nano creator (2,500 to 25,000 followers) at $250 for an Instagram Reel. The view counts below are made up to show how the formula behaves.

Same fee, a CPM anywhere from $1 to $125. That is the catch with a flat fee: you agree the price before the post exists, and you learn your CPM afterwards. To judge a quote, divide it by the views the creator usually gets, using the middle of their recent posts rather than their best one. Follower count is a weak guide, because feeds rank the post, not the account.

What is a good CPM for influencer marketing?

A good CPM beats what the same reach costs you elsewhere, and then turns into sales. Start with your ads:

• Meta ads: about $12 to $25 per 1,000 impressions on average in 2026, according to Stackmatix (September 3, 2026).
• TikTok In-Feed ads: about $6 to $12 per 1,000 impressions for most advertisers in 2026, according to Stackmatix (September 6, 2026).

Both Stackmatix pages read on October 5, 2026.

Many influencer ranges sit at or above these, and that can still be a fair price. As Modash points out, an influencer fee also pays for planning and making the video, which an ad CPM leaves out.

But the units differ. An impression is an ad on a screen; a view is counted by each platform under its own rules. So use CPM to compare creators with each other, and cost per sale to compare creators with ads. Give each creator your own UTM link or discount code, then divide what you paid by the sales it brought. The influencer CPM calculator puts your price per 1,000 views next to your Meta CPM and a creator's quote.

Paying per 1,000 views with a hard cap

The other way to buy influencer reach is to set the CPM yourself, before anyone posts. On aimviews you choose a price per 1,000 counted views and a budget. Creators choose to join, post in their own style, and are paid from your budget as views are counted on YouTube, Instagram and TikTok. Your budget divided by your price is your view target. Spending stops there, and views past your target cost $0.

• Price from $0.20 per 1,000 counted views. Our fee is included. Creators earn 80% of the price you set.
• Budget from $10, as a hard cap. A campaign never spends more than you fund.
• You pay once, before the campaign goes live, using the payment details we email you, such as a PayPal invoice.
• Unspent budget is refundable on request, less payment processing costs. If no creator joins within 30 days of going live, you can ask for the full remaining budget back.
• Only new views count, and a person checks each post against your brief before any of them are paid.

Example math, not a forecast. Fund $10 at the $0.20 floor and your view target is 50,000 views. Creators earn $0.16 per 1,000 of them.

$0.20 is the floor, not our advice. Creators pick which campaigns to join, so a very low price may fill slowly or not at all, and nobody can promise a post will reach your target. When you set up a campaign, we suggest a starting price for each deal type:

Our own suggestions, not market averages. You set the exact price. Flat prices start at $2 per post, with at least $10 in total. Physical products that need shipping are not supported yet, and we do not run clipping or music deals.

These sit below most published ranges, partly because a logo on a video the creator was already making is a lighter ask than a video made for you. aimviews is pre-launch, so we cannot yet say how fast campaigns fill at each price.

Flat fee or a CPM you set

A flat fee still wins when you want one specific creator, a script you approve line by line, exclusivity, or the right to run the video as an ad. Those are negotiated deals, and they are where influencer agency fees earn their keep. For per-post and retainer pricing, see what influencer marketing costs.