for people funding the campaigns
Guides for brands
What creator marketing costs, how paying per verified view actually works, and where it beats or loses to the alternatives. No pitch decks.
Guide
What creator campaigns actually cost
Flat sponsorships, agency retainers and pay-per-view, with the maths on a $500 test budget.
Guide Pay per view advertising, explainedHow the money moves, where views are verified per platform, and what the model is bad at.
Guide Creator content for SaaS foundersWhy software demos well in short video, how to brief one job instead of a feature tour, and how to measure it.
Comparison Creator campaigns vs paid adsAn honest scorecard: where ads still win, where creator content reaches people ads cannot.
Comparison aimviews vs an influencer agencyWhat you give up by running it yourself, said plainly.