Influencer CPM and cost per view calculator
What would your ad budget buy? Set a budget cap and a price per 1,000 views, your influencer CPM, to get your view target. Then see what you pay, your cost per view, what stays refundable, the views past your target at $0, and what the same number of Meta impressions would cost.
What-if math from your inputs, not a forecast. Meta bills impressions, not views: different units.
How the math works
These are the only formulas the calculator uses. Nothing is hidden, so you can check any result by hand.
- View target
Budget ÷ price per 1,000 views × 1,000, rounded down.
- You pay
The smaller of views counted and your view target, ÷ 1,000 × price per 1,000 views. Never more than your budget cap.
- Refundable to you
Budget cap − what you pay. Refundable on request, less payment processing costs.
- Views past your target, at $0
Views counted − view target, once the posts pass the target.
- Effective cost per 1,000 views
What you pay ÷ views counted × 1,000.
- Cost per view
What you pay ÷ views counted. It is the effective cost per 1,000 views ÷ 1,000.
- The same number of Meta impressions
Views counted ÷ 1,000 × your Meta CPM. Meta bills impressions, not views, so the units differ. The influencer line works the same way, with your quote in place of the CPM.
- Sales estimate (what-if)
Views counted × click rate × conversion rate × order value. Revenue per $1 is that estimate ÷ what you pay.
Fund $10 at $0.50 per 1,000 views, and your view target is 20,000 views. Now suppose one post reaches 400,000 views, 20 times the target. Spending stopped at 20,000 counted views, so you pay $10, and the other 380,000 views cost $0.
This shows the math, not a forecast. Nobody can predict which post the algorithm will push, and we never promise a post will reach its target.
About these numbers
More answers on billing, measurement and brand safety are in the full FAQ.
How is the view target calculated?
Your budget cap divided by your price per 1,000 views, times 1,000, rounded down. $100 at $1.00 per 1,000 views is a 100,000-view target. Spending stops when counted views reach it, and budget that is not spent is refundable on request.
Why does the Meta line use a $12 CPM?
$12 is the low end of 2026 Meta CPMs, which run about $12 to $25 per 1,000 impressions (Stackmatix). Meta bills impressions and aimviews bills views counted by the platform, so the units differ. Put in your own CPM from Ads Manager for a closer comparison.
Is the sales estimate a promise?
No. It multiplies the views by the click rate, conversion rate and order value you enter, so it is a what-if from your inputs, not a forecast. Views are reach, not sales. Measure real sign-ups and sales in the analytics you already use.
Keep reading
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